The Brief

To create a vibrant, friendly, fun brand image for the MOD on Main salon.

As well as implement that brand both physically throughout the space and digitally with an online presence such as a website and social media.

Physical Design

  • Print Media

    • Business Cards

    • Sandwich board

  • Signage

    • Vinyl graphics

    • Custom painting

    • Custom LED mirror

Digital Design

  • Brand creation

  • Website…

    • Integrated Booking System

  • Web presence set up…

    • Social media Platforms

    • Google Business


The Result

 

Our Team

Credit to our awesome team members who, together, created this fantastic project and brought our clients vision to fruition!

  • Amanda Bagri - Client

  • Troy McNamara - Creative Director and Project Manager

  • Nick Bielski - Brand Designer

  • Jesse Napier - Mirror Designer & Fabricator

  • Robin Hamilton - Painter

  • Patt Tsau and Sedrick Tan - Photographers

Special Partners

  • Dean Carratt of Still Creek Press - Large scale printing and installation

  • Denise Stapleton - Puddle + Pine Interiors


Branding Guidelines

 

Website & Print Media

We designed and built a website where customers can book their appointments online as well as make payments at the store through the same customer retention management system. This makes management of staff, customers and finances streamline and simple to manage. It also builds a database of customers allowing the MOD on Main team to easily communicate with them in regards to special offers and discounts in the future.

This website was built on an easy to use platform where the staff at MOD on Main can make updates themselves to opening times, pricing and their team members schedules.

 

Business Cards

Visual consistency from the website, to the signage and all the way down to the smallest of assets like the business cards.

 
 

Signage

It was identified early on that the large windows and bright open space would work great as a massive glowing lantern of activity catching customers eyes. We proposed that the signage should be done on the windows themselves and the back wall, this would attract the attention of passers-by and invite them to look in.

This also saved the client time and money as outdoor signage permits and fabrication of heavy outdoor signage was avoided.

Design Visualization

Final Design

 

Custom Mirror, Design and Fabrication

We identified the back wall as the perfect location for a feature piece to show off the MOD on Main brand and proposed a design that consisted of a custom paint job, vinyl prints and a one of a kind custom mirror designed and fabricated by our team.

The mirror is a 37” wide piece of glass backlit with programmable LED lighting that can be controlled by smart home technology such as Alexa and Google Home.

 

Behind the scenes


 

We would like to thank the owner Amanda Bagri for giving us the opportunity and trust to bring her vision to life. We wish you and your team success in the years to come.

 
Troy McNamara

A good idea with passionate individuals behind it is what gets me going!

With training and work experience in Marketing, Event Management and Architecture along with being an International Sailing Coach for the past ten years I have been afforded the opportunity to work alongside many inspiring individuals and groups.

With this experience I came to realise my passion and strengths are within creating and building relationships as well as realizing an idea or team's potential and helping them present that potential to prospective clients both visually and verbally.

I am always looking for a challenge and for the opportunity to help an individual or team bring an idea/dream to fruition! 

Feel free to reach out for a chat.

http://www.creativeothers.co/
Previous
Previous

Realign Not Remove Campaign

Next
Next

River & Co.