MetroVancouver - Switch to Cold Campaign
The Brief
To create an activation that would educate the public on microplastics in washing machines.
Considerations…
To be accessible by both children and adults ;
For microplastics to be visible ;
Engaging visuals to capture audiences’ attention.
The Result
Process
We created a large-scale washing machine with crystallized lenses at both adult and children’s heights to allow easy access to a visualization of microplastics in the wash.
To attract the general public’s attention we also programmed different colors and animations within the washing machine and created an acrylic sign to promote the use of less soap.
The Team
Our .Co-llaborators are what makes Creative Others so great! Here are the others who were involved in this project…
Troy McNamara - Creative Director & Project Management
